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Mastodon is a decentralized social media platform designed as an open source alternative to centralized social networks like Twitter. The name "Mastodon" refers to an extinct group of proboscideans, which is symbolic of the desire for an alternative to large social networks.

Here are some key features of Mastodon:

1. Decentralization: Unlike traditional social networks, Mastodon is not operated in a centralized manner by a single company. Instead, there are many independent servers (instances) that can communicate with each other. Users can choose their instance or even run their own.

2. Federation: Mastodon is federated, meaning users on different servers can interact with each other. If you are registered on a Mastodon instance, you can communicate with users from other instances as long as they are part of the Mastodon network.

3. Chronological Timeline: Similar to other social networks, there is a chronological timeline where users can see posts from those they follow.

4. Hashtags and Content Warnings: Mastodon supports hashtags to categorize posts, as well as content warnings that allow users to flag sensitive content.

5. Open Source: Mastodon is open source, meaning the source code is accessible to everyone. This promotes transparency and allows developers to customize the platform as needed.

6. No advertising: Mastodon is generally financed through donations and voluntary contributions from users. There are no embedded advertising on the platform.

Mastodon has established itself as a platform for users who value privacy, decentralization and an alternative structure to large, commercially operated social networks. It offers users the opportunity to have control over their data and interact in a community composed of different servers.